Birchbox Inc., a startup that delivers a monthly selection of beauty products to members for a fee, has raised $60 million in a new round of venture funding led by Viking Global Investors and joined by the company’s earlier backers.

The startup is widely viewed as a powerhouse in so-called “subscription commerce,” in which consumers pay for monthly delivery of goods to their doorstep

Other venture-funded companies that sell packages of select goods to monthly subscribers include NatureBox for snack foods, ADKM Inc. known as Harry’s Razor Co. and Dollar Shave Club for mens’ grooming products, H. Bloom and TheBouqs.com for flowers, andBarkBox for pet products.

Read on The Wall Street Journal