Adthletic Media

Ader Finance advises ADthletic Media, sold to Presstalis (formerly NMPP)

Ader Finance supported ADthletic Media, a media audience acquisition agency, in its sale to the Presstalis group.

Founded in 2012, ADthletic Media helps media groups optimize traffic to their websites by implementing targeted audience acquisition strategies designed to reach specific user segments (by age group, geography, activity, etc.) and improve retention on content platforms. The company currently works with around forty clients, most of them major European media groups, and recorded 80% growth in 2014.

Following the acquisition, Presstalis will benefit from ADthletic Media’s digital expertise. The company’s two founders are joining the management team of Zeens, Presstalis’ digital subsidiary.

“Presstalis is continuing its transformation with this acquisition, initiated two years ago, and ADthletic Media fits perfectly with our ambition to become the reference partner for press groups in their digital transformation,” said Vincent Rey, CEO of the Presstalis group.

The transaction, led by Ader Finance on behalf of ADthletic Media, gives the startup privileged access to Presstalis’ customer base and contributes significantly to the digital shift initiated by Presstalis in 2013 with the launch of its Zeens division.

“We were first attracted by Ader Finance’s track record in our sector, then by their ability to find the right partner and manage a competitive process in an optimal way to maximize the value of our company,” said Jean-Charles Ferré, Chairman of ADthletic Media.

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