Arenametrix

Arenametrix raises €8 million to expand its European leadership in CRM solutions for cultural & entertainment venues

Arenametrix recently raised €8 million to strengthen its position as the European leader in CRM solutions for the cultural and sports industries and pursue external growth opportunities in a fragmented market. The funding round was led by Reflexion Capital, with participation from historical investor Newfund, and facilitated by Ader Finance.

Kevin Vitoz, co-founder and CEO of Arenametrix, plans to accelerate international expansion, with ambitions to increase ARR to €10 million within three years and €20 million within five years. This new round builds on a previous €1.5 million raised from Newfund, supporting Arenametrix’s profitable growth since 2020 and enabling strategic acquisitions like Smartapps and Guestviews.

Kevin has guided the company to become a leader in data-driven solutions for event organizers. Arenametrix’s omnichannel platform, which connects to over 100 ticketing platforms such as Ticketmaster and Eventim, empowers users to centralize data, segment audiences, and automate marketing campaigns. High-profile clients include the Comédie Française, Crazy Horse, and the Opéra de Genève.

In recent years, Arenametrix has significantly increased its market share in Europe, with international sales currently contributing 30% of its revenue. The company is expanding in regions such as Germany, Benelux, and the Nordics, aiming to solidify its presence and become a preferred local CRM provider for the European entertainment industry.