bp2r

Following a M&A process led by Ader Finance, bp2r joins PwC to become the leader in freight transport optimization

bp2r was founded in 2005 by Alain Borri and Laurent Recors, and has helped over 300 industrial companies in optimizing their transport activities across several criteria: cost of transport, quality, and decarbonation.The bp2r team is headed by Xavier Villetard, who joins PwC as part of the transaction.Transport optimization is becoming increasingly strategic: transportation accounts for 6% of industrial company sales, and companies are under increasing pressure to reduce CO2 emissions. Today, bp2r is known as Europe’s freight optimization expert because the majority of its teams have extensive transportation experience, allowing them to provide tailored solutions to customers’ needs. The acquisition by PwC completes the firm’s supply chain expertise perfectly.“Thanks to the PwC network, bp2r will help more companies tackle their transport challenges. Combining our expertise with PwC’s global skills in strategy, organizations transformation and operations optimization, we will contribute to improve transport activities within companies” announces Xavier Villetard.This is the second transaction Ader Finance has structured for bp2r/Sightness, after having closed a €5m fundraising round led by Calcium Capital in 2019.