iAdvize raises €14 million from Iris Capital, Bpifrance and Alven.

The fundraising operation was co-led by Ader Finance and Clipperton Finance.

“iAdvize is transforming the way companies can interact online with their customers by improving sales and customer satisfaction,” says Sophie Dingreville, Partner at Iris Capital, who joins the iAdvize board.

Accelerating international expansion

iAdvize has chosen investors with strong international reach for this funding round, notably Iris Capital in partnership with the German fund Capnamic, present in Paris, Berlin and Cologne, as well as in Beijing, Tokyo, San Francisco and Montreal.

After its European launch from France, iAdvize now aims to establish a physical presence in key target countries such as the United Kingdom, Germany and Spain, and to quickly expand into North America.

Around 100 new employees will join the existing team, which already includes eight nationalities, by the end of 2016.

“The iAdvize teams have demonstrated strong execution capabilities,” explains Marion Aubry, Investment Director at Bpifrance within the Ambition Numérique fund. “iAdvize’s positioning allows it to address the needs of all companies in customer engagement, from SMEs to large enterprises, and the company shows strong international growth potential.”

Innovation and product development as growth drivers

After a year marked by strong innovation, including the launch of Click to Community, already adopted by more than 50 brands in Europe, and new social engagement features integrated into the iAdvize tool following the acquisition of Bringr in 2015, innovation remains central to the company’s strategy. A new strategic product offering is expected to be announced in early 2016.

“With a strong digital culture and extensive venture experience, Ader Finance has been a key partner in supporting this €14 million fundraising,” says Julien Hervouët, Co founder and CEO of iAdvize. “Their ability to understand and support our 5 year vision was also critical throughout the process.”

‍

‍