myElefant

myElefant announces a €1.5M fundraising round

Ader Finance advised myElefant throughout its fundraising process.

To support its rapid growth, myElefant, the mobile messaging marketing specialist, has closed a €1.5M funding round with Odyssée Venture and BPI.

This €1.5M fundraising round will enable myElefant to add new features to its SaaS solution and begin its international commercial deployment. The company will also strengthen its teams with over 10 additional hires in 2016 to consolidate its sales and development teams.

“We are experiencing exceptional growth in France [+250% vs 2015 in Q1], where we are recognized as the leading platform for managing rich mobile messaging campaigns,” say Cyril Puget and Jean-Philippe Gallet, co-founders of myElefant. “Our technology is being used by an increasing number of brands with a global presence, including Sephora, E.Leclerc, and ClubMed. We must mobilize the necessary resources to anticipate the needs associated with this internationalization.”

The myElefant platform allows client companies' marketing teams to be 100% autonomous in designing, sending, and analyzing rich mobile messaging campaigns. By offering a premium user experience, these campaigns are excellent levers for fostering customer relationships, improving engagement, driving in-store traffic, and boosting m-commerce. The numerous behavioral indicators generated allow marketing teams to gain a better understanding of their customers' mobile usage and the budgets dedicated to mobile campaigns.

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