Wizaly

Following a fundraising process led by Ader Finance, Wizaly raised €6 million from Innovacom, Ankaa Ventures, Galia Gestionand FrenchFounders

Five years after its inception, the young French company specializing in digital advertisingsecured €6 million in funding from Innovacom and Ankaa Ventures.Wizaly, based in Paris, has carved out a niche for itself in the vast ecosystem of digital advertising, which is expected to total nearly €9 billion in France this year."The customer journey of the type: 'I see an ad, I click on it, and I buy the product' does not exist," says Wizaly founder and CEO Stanislas Di Vittorio."There are interactions with numerous advertisements, as well as multiple touch points with the brand to be traced. The combination of all, allows us to comprehend the customer's purchasing journey. "To accomplish this, the group grinds user data, from proprietary data ("first party data") to third-party cookies from its customers' proprietary data ("first party data").Wizaly's business model is to install its various tools on a client's premises in exchange for an annual license fee. Today, the French adtech portfolio includes companies like Engie and Air France.Investing nearly two million euros of his own money in the Wizaly venture from the beginning, Stanislas Di Vittorio has also founded assurland.com, ESV, and Prima Solutions over the course of more than two decades.After five years, the company is profitable and generates approximately €5 million per year, with France accounting for 80% of its revenue. With the money raised, the company will be able to expand internationally, especially in the United States, Germany, and the United Kingdom.